An online platform to motivate anyone during physical rehab and connect them to healthcare professionals
“My own experience with knee surgery was daunting and lonely. I kept forgetting how to do my exercises, quickly lost motivation, and didn’t have anyone like me to share the experience. I started On The Mend to help people take control of their health condition.”
CEO and Co-Founder Wesley Fogel
- Piloting with NHS Integrated Care System in the UK.
- Partnering with US healthcare professional on pathbreaking research with spine surgery patients.
- Innovate UK funding to build first rehab rewards platform.
- Participating in UK market worth £5bn and $160bn in the US.
- See Legals nominee min. £13.45
- Direct investment min. £5,000.00
Co-founder & CEO
Current ownership (pre-investment): 32%
Dr. Arash Aframian
Co-founder & Chief Medical Officer
Current ownership (pre-investment): 19%
Co-founder & Chief Technology Officer
Current ownership (pre-investment): 3%
EIS Tax Relief:
We have already used our full SEIS allocation, making this entire round EIS eligible for any UK-based investors.
The company has the following outstanding loans:
1. £55,272 non-interest bearing loan from Wesley Fogel, Founder and Director of the company with no repayment date. The loan is to be repaid upon any of the following conditions being satisfied:
- The company raises cumulative EIS-eligible fundraising in excess of £12M.
- The company achieves £1M in annual revenue in a one year period.
- An exit event by investor majority.
- Wesley Fogel's departure from the company.
The funds raised from this investment round will not be used to repay these loans.
Shares for Services:
The company has a Shares for Services agreement in place with Technorely, a software development company. The services provided by Technorely to the company are ongoing and are charged on a monthly basis to cover the support and development of the platform.
The total monthly fee amounts to $14,840 (USD). Under the terms of the Service Agreement, 45% of the invoice is paid in cash by the business (monthly), and 55% is compensated by way of share issuance to Technorely. The share price used in calculating the issuance of shares is based on the share price of the most recent funding round.
Share issuance to Technorely up until April 2023 has been factored into the pre-money figures in this funding round. This arrangement remains under constant review and the agreement can be terminated at any time with a 30-day notice period. The company plans to grow an in-house technology team once it is in a position to support such expansion. Based on their current business plan, the company will start to transition to this arrangement from Year 2 onwards once commercial traction is established.
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Watch this space! 👀
Physical rehabilitation is daunting. We’re on a mission to transform it for everyone.
1 in 4 of the world population
On The Mend is a platform that enables the delivery of a tailored physical rehabilitation plan for anyone suffering a problem with their tendons, muscles, bones or joints – something that affects 1 in 4 of the world’s population annually.
32% cost reduction
The NHS spends almost £5 billion each year treating people with musculoskeletal disorders with orthopaedics accounting for the biggest single category of elective surgery wait lists.
To make matters worse, one out of two people aren't following through with their home rehab, wasting a lot of precious healthcare resources.
The good news is that studies show how simply putting a greater emphasis on self-care can reduce the cost of physiotherapy treatment by up to 32%.
A digital platform ready to deploy at scale
Our cloud-based platform will transform the rehabilitation journey for everyone involved.
For patients, we make it easier to stay active and engaged with their prescribed treatment plan through our motivating mobile app experience, ensuring they stay connected with healthcare professionals, and better supported to achieve their goals.
For busy healthcare professionals, our platform saves time in managing their caseload, track patients’ progress and collaborate more effectively with colleagues.
Our mobile application for patients and web portal for healthcare professionals is built around a scalable architecture that is ready for widespread adoption in the UK and a growing number of international markets, starting with the US and Germany.
A strong security posture is supported by compliance with HIPAA, Cyber Essentials, NHS Data Security & Protection Toolkit, Digital Technology Assessment Criteria (DTAC) and GDPR, allowing us to operate with confidence of patients and healthcare professionals within hospital and community care settings.
We are uniquely co-founded by a team that comprises patient, surgeon and physiotherapist, representing all sides of the global challenge we are addressing. Our team has grown to include design, product, technology and commercial expertise needed to support our ambitous expansion plans.
Adding value through the chain of healthcare.
We are paid on a per-patient basis for improving clinic productivity, growing capacity, enabling better connection across providers in the system, delighting patients and healthcare professionals, and supporting digital transformation.
Building on the traction we have achieved in the UK, we will quickly expand overseas and explore opportunities to partner within the US healthcare system. Private health insurers, medical device manufacturers, and employers will benefit from system-wide support through the life course
Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.
Any investment decision should be made on the basis of the full information that is available by signing up for an account with Seed Legals to request access to our Data Room. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.